Whether you are looking for a website design idea for a travel agency, tour operator or hotel, these top tourism websites can provide inspiration. The beautiful sites feature a variety of visuals and easy navigation.
Be sure to include strategic keywords and use a conversational tone that resonates with your audience. These elements can improve your site’s search engine rankings.
1. TripAdvisor
TripAdvisor is a travel website that offers trustworthy user reviews, an extensive range of options, and helpful travel tips. It also offers business owners an opportunity to showcase their properties and attract more customers.
Encourage guests to leave a review since more positive reviews help increase your Popularity Ranking. However, be careful about the authenticity of the reviews. In the past, TripAdvisor has removed posts that violated its family-friendly policy or contained second-hand information.
2. TripSavvy
The #5 largest travel information site (comScore) features local experts who write guides to destinations around the world. Their intent-based content is served to users as they search, without cookies.
The TripSavvy team also uses a two-step approach to award Editors’ Choice winners. First, their data team pinpoints outstanding businesses using insights from reviews and audience metrics. Then, their editors review these findings to ensure accuracy.
3. TripAdvisor
TripAdvisor has long been an exemplar of the internet’s promise of unbridled freedom. But as the company races to purge fake reviews, it may be sacrificing genuine ones along the way.
Businesses listed on TripAdvisor can position their business in front of millions of users through Sponsored Placements for accommodations and TripAdvisor Ads for restaurants. They can also leverage TourAdvisor mobile to promote in-destination tours and activities.
4. TripAdvisor Forums
The travel forums on TripAdvisor are well-moderated and a great resource. You can even find forums devoted to specific types of trips – such as expat ones, or air transport travel.
Only Destination Experts can edit the Top Questions on the forums. Be sure to reply to guest testimonials – this helps you rise in search rankings. It also piques potential guests’ interest in your business.
5. TripAdvisor Blog
TripAdvisor is an influential travel recommendation and trip-planning platform. It has a massive distribution network and allows users to book tours and activities directly on the platform.
It also offers metasearch for hotels, where users can choose websites (including Online Travel Agencies) to complete bookings. Hoteliers can purchase Sponsored Placements, which are essentially paid ads that appear in search results. Each listing has photos, a multi-criteria assessment and customer reviews.
6. TripAdvisor Business
The website allows people to write reviews about hotels, restaurants and tourism activities. This helps people make better decisions about where to stay, eat and visit.
TripAdvisor offers business owners a variety of tools and services to promote their businesses and increase revenue. These include listing and menu syndication, as well as promotional features.
TripAdvisor also offers TripAdvisor Business Advantage, which is a subscription-based service for accommodations and includes business management tools.
7. TripAdvisor City Guides
Previously, TripAdvisor offered a City Guides app for travelers to access local information while on the go. It was an offline app that allowed travelers to download maps and local tips for specific destinations, even without Internet connectivity.
Travelers can also use the mobile app to check in and share experiences, as well as to view their own travel journal and photo album.
8. TripAdvisor Hotels
TripAdvisor Hotels is a website that provides users with lots of reviews of hotels, flights, and rental cars. It also functions as a metasearch engine for those looking to find the best prices on these items.
Travel review websites hold an immense amount of power for any business, especially those in the hotel industry. They can dramatically increase or decrease a company’s reputation.
9. TripAdvisor Restaurants
If dining out is a significant part of your travel plans or last-minute changes in itinerary necessitate looking up restaurant recommendations, TripAdvisor’s restaurant lists will be a major help. However, some reviews on the website are fake.
The Travellers’ Choice award, for instance, is awarded to tourism establishments based on customer reviews and opinions. This certification can boost your restaurant’s reputation online.
10. TripAdvisor Flights
Unlike Yelp, TripAdvisor’s site is geared toward travel experiences and destinations. Its members-only perks include discounts on hotels and tours.
Travelers can also read reviews of airlines in the search results, which help them decide what flight to book. The site’s user-generated data is useful for marketers. A web scraper can extract this data for analysis. TripAdvisor has a robust customer support.